Do we need another legal marketing conference?
I wish we didn’t.
But I think we do.
I’ve been going to legal conferences for a long time.
They’ve been tremendously valuable in terms of creating and solidifying professional relationships.
Some have also been wise kind enough to invite me to speak.
My company has also paid to exhibit and sponsor many of them.
I have also had the privilege of serving on planning boards and co-chairing ABA TECHSHOW.
I’ve seen the good.
I’ve seen the bad.
I’ve seen the ugly.
We need to do better.
This is our first attempt at something better:
The 2025 Lunch Hour Legal Marketing Summit
But what does better mean?
This is where you come in.
What needs to change?
Whose voices should we amplify?
We know the LHLM community includes folks with various skills and roles.
For the Summit, we’re designing for our in-house legal marketing people.
That includes CMOs, marketing directors, managers, and other in-house marketing roles.
We’re inviting everyone in the LHLM community. However, we’re curating attendance.
We want to maximize the opportunities for in-house folks.
That means we’re going to have to say no to some folks.
We want a balanced conference ecosystem.
If you’ve been around enough conferences, you understand that there’s a delicate conference ecosystem made up of:
- Attendees
- Speakers
- Sponsors
Attendees come for a variety of reasons. Some want to learn, some want to meet, and some want to shop.
Let’s face it, in legal, some come for the CLE…
Our objective is to maximize value for the attendees.
We are designing opportunities to meet.
We are designing opportunities to learn AND apply.
We are designing opportunities to shop trusted partners.
Speakers come for a variety of reasons, too. Some want to get paid, some want to sell, and some just love to speak and teach.
The value of a conference largely hinges on the quality of the speakers.
Our objective is to amplify those with a reputation for delivering high-quality sessions and who are experts on their topic.
Sponsors come to sell, and there’s nothing wrong with that. They are essential members of the conference ecosystem.
Our objective is to provide opportunities for sponsors to meet and educate potential customers and partners.
As organizers, curating attendees, speakers, and sponsors is our primary accountability.
We don’t purport to have all the solutions to the issues that plague legal conferences.
But we feel strongly that we must do better.
We are so very grateful to everyone in the LHLM community.
We look forward to meeting more of you!