Agenda
Day 1: 8/11
Sign in, and then caffeinate, refuel, and prep for the best day of your life.
Got a burning question for Gyi and Conrad? Let ‘er rip!
Guest speaker Greg Sterling discusses how consumers actually discover, evaluate, and remember law firms in an increasingly fragmented digital landscape and what that means for measuring brand visibility beyond traditional search metrics.
The GOATs of legal marketing have arrived.
Join Gyi and Conrad for our CMO panel as they have a conversation with CMOs Crystal Breede, Elliot Johnson, and Maggie Flynn on leading marketing at some of the most competitive law firms in the country. Expect a candid discussion among peers shaping how modern legal marketing is built, measured, and led at scale.
Take a break. Connect with our sponsors and your comrades in law!
Feed your hunger and your mind during our lunch and learn session with Gyi Tsakalakis and Matt Spiegel of Lawmatics.
Knockout law firm branding strategies that push the needle and go boldly where no law firm has tread before… Join us as Charlotte Towne (The Mermaid Lawyer), Patrick Patino(the “Pay What You Can” and Unreasonably Kind Lawyer), and Jeremy Schilling (The Bald Injury Lawyer) give us a masterclass in differentiating yourself from your competition!
Jay Ruane schools us on the role of relationships, reputation, and real-world connections in the era of digital-first everything.
Alicia Delamere teaches us how strategic charitable outreach can enhance the impact of traditional advertising and strengthen overall brand equity for law firms operating in competitive markets
Grab a drink, a plate, and take a break!
*Both alcoholic and non-alcoholic beverages will be available. Vegetarian food options will be provided.
Have a special dietary need or request? Reach out to Jessica.
Lunch Hour Legal Marketing is proud to present Viva La Strings and their incredibly talented Nashville quartet to the stage.
Grab a seat, and be warned: this is not your typical string quartet!
The moment we’ve all been waiting for has arrived. Night one of the Fry Legal Talks are guaranteed to Ignite the stage.
Day 2: 8/12
Start your day right with the breakfast of champions.
Trudy Emlaw discusses Building a Marketing Team from Reactive to Growth Engine: A framework for building a marketing team that scales from reactive to a true growth engine.
A discussion with John Henson on how to stay compliant in today’s regulatory environment without killing the marketing strategies that actually drive growth.
Do the marketing math. Conrad Saam & Gyi Tsakalakis break down what you need to know about law firm finance, KPIs, and budgeting and how to put those marketing dollars to work.
Take a break and make a new friend.
Feed your hunger and your mind during our lunch and learn session with Conrad Saam and CallRail.
Morris Lilienthal discusses his many years of giving back to his community in Huntsville, AL, and how his boots-on-the-ground tactics and local support have been major drivers of ongoing business for his law firm, Martinon & Beason, P.C.
Amanda Hankins breaks down the crucial intake metrics that your firm needs to understand and track to keep your intake efforts both accountable and successful.
Kerri Coby White tackles the art of intake execution and how to make sure your law firm doesn’t miss a lead.
Eat, Drink, and Be Merry!
*Both alcoholic and non-alcoholic beverages will be available. Vegetarian food options will be provided.
Have a special dietary need or request? Reach out to Jessica.
End the day right with another fiery session of our Fry Legal Talks!
Day 3: 8/13
Late night? Feed the beast: breakfast is served.
