To Whom It May Concern,

The Lunch Hour Legal Marketing Podcast resonates with lawyers, marketers and legal tech nerds, in part because our upfront, gloves-off, no-bullshit candor.

Most podcasts are financially supported by dull 15 or 30-second ad spots, sold to the highest bidder. Lunch Hour Legal Marketing utilizes a Paid Endorsement model, in which we feature a finite list of companies that we genuinely stand behind. We believe we can deliver significant value to these invite-only, curated partners beyond the traditional 30-second podcast advertising spot through genuine, albeit disclosed, endorsements across numerous mediums that carry LHLM content.

We’ve debated who we would include as Paid Endorsements – we want to genuinely stand behind our sponsors and go out of our way to highlight their awesomeness. From a philosophical perspective, this falls into two categories:

1. Businesses that we believe are a much better mousetrap than anything else out there – with ethical, customer-centric approach to doing business.

2. Businesses with a product or service, that in general we believe is additive to the industry but may have equal(ish) competitors. Examples include various Matter Management software and AI driven intake.

Finally, we’ve been explicit with our advertisers about our commitment to awesomeness. What follows is in our contract: “We reserve the right to kick you out with an amortized refund should you betray our trust in how you treat your clients.”

Regards,

Gyi and Conrad