Law Firm Finance for Dummies

Posted on Jun 17, 2026 by Jessica Gulley

Law Firm Finance for Dummies

 

June 17, 2026

 

Money talks (and so should your P&L).

This week, the guys are getting fiscal. Conrad and Gyi bring in two heavy hitters.

First up, Leah Miller, fractional CFO and Founder of Firmly Profits, sits down with Conrad and Gyi at the PILMMA Super Summit and breaks down what your finances actually say about your marketing. The big (and predictable) surprise? Most firms are undercapitalized and under-measured. She and the guys dig into the real benchmarks: what healthy marketing spend looks like (you’re probably low), what KPIs a CFO actually cares about, and why doubling your intake means nothing if your average case value is tanking. Consider this Chapter One.

Then, Josh Porte from Holland & Knight demystifies the MSO model in plain English in a conversation recorded at Vista Consulting Team’s A Seat at the Table event. If you’ve been nodding along to private equity conversations while secretly Googling “what is Rule 5.4,” it’s time to get schooled. Josh walks through how money flows between a law firm and an MSO, where the ethical guardrails actually live, what rollover equity means for sellers, and why the management services agreement you sign today might be with you for the next 20 years. Minimum. Advanced material, but we believe in you.

Whether you’re running a tight PI shop or eyeing an acquisition, this episode is a masterclass in treating your law firm like the business it actually is. No yellow book required.