Help, My Law Firm Is Stuck! – Should I Expand Practice Areas or Locations? February 26, 2026 This week on Lunch Hour Legal Marketing, Conrad and Gyi tackle a question that hits close to home for a lot of firms: When you’ve maxed out your growth in a smaller market, do you double down on...
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The One Where Gyi and Conrad Rock The Boat February 11, 2026 This one got ranty. We warned you. Here’s what’s on deck: lawyers finally finding their voice on the rule of law, a public agency brawl that turned into a lesson in how to own your stance (and then fumble it), and what law...
Local Love, Review Realities and the Truth about Google’s PMax Campaigns January 29, 2026 This week, we’re tackling two things that actually matter: what smaller firms are supposed to do when they’re getting steamrolled on reviews, and how Google’s Performance Max is quietly draining your ad budget while you watch. Also, props to Al Ludwig...
January 21, 2026 This post recaps the latest Crystal Ball episode of Lunch Hour Legal Marketing: Conrad and Gyi’s annual predictions show. Listen to the full episode on our Podcast page, or head on over to YouTube, and then come back for the highlights. Happy New Year. Yes, we’re still saying it. Judge away. Here...
Meh, Google organic search data. Have you been tracking what’s going on over at Google? It’s wild. Google has been shouting from the rooftops that: “With AI Overviews and AI Mode, people are using Search more often, asking new and more complex questions, and are more satisfied with their results. AI Overviews display links in a range...
I only listen to the radio when I’m driving, and even then, it’s usually only for short trips (shuttling kids, groceries, gym, etc.). But when it’s on, it grabs my attention. But not just the audio ads playing. It’s the visual radio ads, Visual Quu, in-dash ads, or in-vehicle ads. There is no shortage of...
In designing the Lunch Hour Legal Marketing Summit, we sought feedback from our community. Based on our research, in-house legal marketers, especially at small to mid-sized firms, need: • Help demonstrating value in business terms. • Help with differentiate their firms. • Help managing more with less. We’re beginning the process of organizing community feedback....
Do we need another legal marketing conference? I wish we didn’t. But I think we do. I’ve been going to legal conferences for a long time. They’ve been tremendously valuable in terms of creating and solidifying professional relationships. Some have also been wise kind enough to invite me to speak. My company has also paid to exhibit...