By the Numbers: The Super Duper Data Edition

April 22, 2026

Is your law firm marketing budget relying on channels that account for less than 1% of new leads? Oh boy, do we love a good stat!

We’re back with a super duper installment of “By the Numbers” where we dive into real data for your law firm marketing strategy! Gyi Tsakalakis and Conrad Saam break down the latest stats from Near Media and CallRail that are changing the game for legal marketing and law firm SEO.

How many consumers actually know how personal injury lawyers are paid? And despite the hype, how relevant is AI in legal search right now? CallRail data shows AI touches are a very small part of inbound leads, but just how small? We also cover important local search statistics on when consumers choose to call without clicking your website.

The News:

CallRail is giving us easy, generous access to their AI resources. Good stuff!
Cool your jets, private equity—new boundaries incoming: Bills to rein in outside investment in law firms advance in California, Illinois.
Google’s latest reviews update is suuuuper problematic. Here’s Darren Shaw’s take.
Everyone start prepping your doomsday bunkers. Anthropic’s Mythos Model is showing emergent cyber-hacking skills.

Catch Lunch Hour Legal Marketing on the road!

Listen Next: