Grassroots Marketing the Earley Way: How This Attorney Punches Above His Weight in The Big City

July 15, 2026

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it’s exactly what it sounds like: hyperlocal radio, community sponsorships, a name he’s leaned into hard, and a brand built on being different rather than being the biggest.

Conrad and Chris get into the tension between brand-building (the long game) and direct response (the “I need clients this month” game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else.

Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.

Catch this episode on our Podcast page, or watch us on YouTube!