What is AI Visibility, Anyway?

May 27, 2026

If your marketing agency is telling you they can deliver your law firm visibility in AI search, they might be selling you a bunch of hogwash. Come for the rest of the “Top 10 Things that Piss Off Gyi & Conrad,” stay for their sage insights on marketing questions from PILMMA Super Summit 2026.

Howdy, dear listeners! Gyi and Conrad met up in San Antonio for a Texas-sized showdown with the latest AI-slop-marketing-nonsense. They hash out “AI visibility” (quotations for skepticism, folks), chat with the good people on the PILMMA conference floor, and answer a few pressing questions—leaving just enough time to ride off into the glorious orange sunset.

The News:

• Well, they’re saying this is the biggest thing to happen in search in 25 years: Google Shifts to AI Search, Heralding Major Change in How People Use the Internet. So, what’s the sitch?

Catch Lunch Hour Legal Marketing on the road! 

• LHLM Super Duper Summit (of course!)

Listen to this episode on our Podcast page, and while you’re on our website, purchase a ticket or two to the best legal marketing event of the year! Nashville is calling!